PUMA has launched "Project3," a new program designed to provide 2025 Boston and London Marathon runners with an elite athlete experience, cutting-edge gear, and lucrative performance incentives.

Elite Access: 100 runners per race will train with guidance from PUMA's elite running team coaches, athletes, and innovation experts.

Gear Testing: Participants will test PUMA's latest race day innovations to improve their performance on race day.

Incentives:

• $3,000 for breaking their marathon PB by three minutes or more.
• $3,000 for the fastest male and female participants.
• $3,000 for the largest PB improvement among all Project3 runners.
• Winners also receive an all-expenses-paid trip to a 2025 PUMA-sponsored race and $5,000 worth of PUMA gear.

Eligibility: Applicants must:

• Hold a valid 2025 Boston or London Marathon entry.
• Have a marathon PB of 3:10 or faster.

Applications close on January 27, 2025, at 3 p.m. CET. Interested runners can apply at puma-project3.com.

CITIUS MAG will be on-site and working with PUMA at the 2025 Boston Marathon—more details to come on programming, events and stories from the Project3 community.